Heath, Joseph, 1967-

The rebel sell : how the counterculture became consumer culture / Joseph Heath and Andrew Potter. - Chichester, UK : Capstone, c2006. - vii, 368 p. : ports. ; 20 cm.

Originally published: 2005.

Includes bibliographical references and index.

1. The birth of counterculture - 2. Freud goes to California - 3. Being normal - 4. I hate myself and want to buy - 5. Extreme rebellion - 6. Uniforms and uniformity - 7. From status-seeking to coolhunting - 8. Coca-colonisation - 9. Thank you, India - 10. Spaceship Earth.

1841126551 (pbk.) 9781841126555 (pbk.)


Consumption (Economics)--Social aspects.
Marketing--Social aspects.
Advertising--Social aspects.
Counterculture.

306.3 / HEA