Peter, J. Paul.
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, c2008. - xix, 555 p. : ill., map ; 27 cm.
Includes bibliographical references (p. 499-528) and indexes.
007125935X (pbk. : Int'l ed.) 9780071259354 (pbk. : Int'l ed.)
Consumer behavior
Marketing.
658.8342 / PET
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, c2008. - xix, 555 p. : ill., map ; 27 cm.
Includes bibliographical references (p. 499-528) and indexes.
007125935X (pbk. : Int'l ed.) 9780071259354 (pbk. : Int'l ed.)
Consumer behavior
Marketing.
658.8342 / PET