Kenway, Jane.
Consuming children : education, entertainment, advertising / Jane Kenway and Elizabeth Bullen. - Maidenhead : Open University Press, 2001. - 212 p. ; 24 cm.
Includes bibliographical references (p. [189]-204) and index.
Introduction - 1. Devouring theory - 2. Inventing thr young consumer - 3. Polarizing pleasures: the allure of the grotesque - 4. Promiscuous corporations: desiring schoolchildren - 5. Designer schools, packaged students - 6. Popular and profane pedagogies - 7. Pedagogies that bite/byte back.
0335202993 (pbk.) 9780335202997 (pbk.)
Education--Marketing.
Commercialism in schools.
370.688 / KEN
Consuming children : education, entertainment, advertising / Jane Kenway and Elizabeth Bullen. - Maidenhead : Open University Press, 2001. - 212 p. ; 24 cm.
Includes bibliographical references (p. [189]-204) and index.
Introduction - 1. Devouring theory - 2. Inventing thr young consumer - 3. Polarizing pleasures: the allure of the grotesque - 4. Promiscuous corporations: desiring schoolchildren - 5. Designer schools, packaged students - 6. Popular and profane pedagogies - 7. Pedagogies that bite/byte back.
0335202993 (pbk.) 9780335202997 (pbk.)
Education--Marketing.
Commercialism in schools.
370.688 / KEN