Marketing plans :
McDonald, Malcolm.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 6th ed. - Oxford : Butterworth-Heinemann, 2007. - xvii, 675 p. : ill. (some col.) ; 25 cm.
Previous ed.: 2002. Includes index. Formerly CIP.
9780750683869 (pbk.) 0750683864 (pbk.)
Marketing.
Marketing--Planning.
658.802 / MAC
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 6th ed. - Oxford : Butterworth-Heinemann, 2007. - xvii, 675 p. : ill. (some col.) ; 25 cm.
Previous ed.: 2002. Includes index. Formerly CIP.
9780750683869 (pbk.) 0750683864 (pbk.)
Marketing.
Marketing--Planning.
658.802 / MAC