Campbell, David, 1963-
Business strategy : an introduction / David Campbell, George Stonehouse, Bill Houston. - 2nd ed. - Oxford : Butterworth-Heinemann, 2002 [reprinted 2006] - xxi, 478 p. : ill. ; 25cm.
Previous ed.: 1999.
Includes bibliographical references and index.
0750655690 (pbk.) 9780750655699 (pbk.)
Business planning.
Strategic planning.
658.4012 / CAM
Business strategy : an introduction / David Campbell, George Stonehouse, Bill Houston. - 2nd ed. - Oxford : Butterworth-Heinemann, 2002 [reprinted 2006] - xxi, 478 p. : ill. ; 25cm.
Previous ed.: 1999.
Includes bibliographical references and index.
0750655690 (pbk.) 9780750655699 (pbk.)
Business planning.
Strategic planning.
658.4012 / CAM