Frank, Thomas (Thomas C.)
The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank. - Chicago : University of Chicago Press, c1997. - xii, 287 p. : ill. ; 24 cm.
0226260127 (pbk.) 9780226260129 (pbk.)
Marketing--History--United States--20th century.
Advertising--History--United States--20th century.
Advertising and youth--History--United States--20th century.
Consumer behavior--History--United States--20th century.
Consumer behavior--History--United States--20th century.
Subculture--United States.
United States--Social conditions--1960-1980.
United States--Social conditions--1980-
381.30973 / FRA
The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank. - Chicago : University of Chicago Press, c1997. - xii, 287 p. : ill. ; 24 cm.
0226260127 (pbk.) 9780226260129 (pbk.)
Marketing--History--United States--20th century.
Advertising--History--United States--20th century.
Advertising and youth--History--United States--20th century.
Consumer behavior--History--United States--20th century.
Consumer behavior--History--United States--20th century.
Subculture--United States.
United States--Social conditions--1960-1980.
United States--Social conditions--1980-
381.30973 / FRA