Smith, Jerald R.

Airline : a strategic management simulation / Jerald R. Smith and Peggy A. Golden ; Vivek Patel, technical consultant ; special consultants, Bryce Appleton, Michael Forte. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - vi, 104 p. : ill. ; 28 cm.

Includes index.

1. The decision making process - 2. Decision information - 3. Values for your beginning position - 4. Incidents - 5. Entering decisionds on the student disk - 6. Management audit and stockholders' report - 7. Mid-continent Airline case - 8. Decision and analysis forms.

0130654884 (pbk.) 9780130654885 (pbk.)


Strategic planning--Simulation methods.
Management--Simulation methods.
Airlines--Management--Simulation methods.

387.70684 / SMI