Birkeland, Peter M.
Franchising dreams the lure of entrepreneurship in America / [electronic resource] : Peter M. Birkeland. - Chicago : University of Chicago Press, c2002. - x, 186 p. ; 24 cm.
Includes bibliographical references and index.
Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Franchises (Retail trade)--Management.--United States
New business enterprises--Management.--United States
Franchises (Retail trade)--United States--Case studies.
Electronic books.
HF5429.235.U5 / B57 2002eb
658.8/708
Franchising dreams the lure of entrepreneurship in America / [electronic resource] : Peter M. Birkeland. - Chicago : University of Chicago Press, c2002. - x, 186 p. ; 24 cm.
Includes bibliographical references and index.
Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Franchises (Retail trade)--Management.--United States
New business enterprises--Management.--United States
Franchises (Retail trade)--United States--Case studies.
Electronic books.
HF5429.235.U5 / B57 2002eb
658.8/708