Benoit, William L.
Persuasive messages : the process of influence / William L. Benoit and Pamela J. Benoit. - xiii, 274 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9781405158206 (hardback) 9781405158213 (paperback)
Persuasion (Rhetoric)
Persuasion (Psychology)
Social influence.
Attitude change.
153.852 / BEN
Persuasive messages : the process of influence / William L. Benoit and Pamela J. Benoit. - xiii, 274 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9781405158206 (hardback) 9781405158213 (paperback)
Persuasion (Rhetoric)
Persuasion (Psychology)
Social influence.
Attitude change.
153.852 / BEN