Laudon, Kenneth C., 1944-

E-commerce : business, technology, society / E-commerce 2016 Kenneth C. Laudon, Carol Guercio Traver. - Twelfth edition. Global edition. - xli, 909 pages : illustrations ; 26 cm. - Always learning .

Includes bibliographical references and index.

9781292109961 (paperback)


Electronic commerce.
Internet marketing.
Information technology.

658.872 / LAU 2017