Prince, Dennis L.
Get rich with Twitter harness the power of the Twitterverse and reach more customers than ever before / [electronic resource] : Dennis L. Prince. - 1st ed. - New York, N.Y. : McGraw-Hill, c2010. - vi, 245 p. : ill.
Includes bibliographical references and index.
Welcome to the world of microblogging -- Planning for Twitter in your business -- Joining Twitter and getting started -- Building your best tweet -- Sending messages -- Searching and following -- Keeping the tweet on key -- Hashing out hashtags -- Networking with Twitter -- Keeping tabs on the Twitterverse -- Twenty-five business uses for Twitter -- Applying elements of viral marketing -- A closer look at the need for engagement -- Gaining advantage from Twitter advertising -- Ten microblogging mistakes to avoid -- Other microblogging boosters -- Zappos (www.twitter.com/zappos) -- Berry chill yogurt couture (http://twitter.com/yogijones) -- Nakedpizza (http://twitter.com/nakedpizza) -- Comcast cares (http://twitter.com/comcastcares) -- Red cross (http://twitter.com/redcross) -- Blue cotton t-shirts (http://twitter.com/bluecottontweet) -- Geni (http://twitter.com/geni) -- Ty's toy box (http://twitter.com/tystoybox).
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Twitter.
Internet marketing.
Business communication.
Online social networks.
Electronic books.
HF5415.1265 / .P75 2010eb
658.8/72
Get rich with Twitter harness the power of the Twitterverse and reach more customers than ever before / [electronic resource] : Dennis L. Prince. - 1st ed. - New York, N.Y. : McGraw-Hill, c2010. - vi, 245 p. : ill.
Includes bibliographical references and index.
Welcome to the world of microblogging -- Planning for Twitter in your business -- Joining Twitter and getting started -- Building your best tweet -- Sending messages -- Searching and following -- Keeping the tweet on key -- Hashing out hashtags -- Networking with Twitter -- Keeping tabs on the Twitterverse -- Twenty-five business uses for Twitter -- Applying elements of viral marketing -- A closer look at the need for engagement -- Gaining advantage from Twitter advertising -- Ten microblogging mistakes to avoid -- Other microblogging boosters -- Zappos (www.twitter.com/zappos) -- Berry chill yogurt couture (http://twitter.com/yogijones) -- Nakedpizza (http://twitter.com/nakedpizza) -- Comcast cares (http://twitter.com/comcastcares) -- Red cross (http://twitter.com/redcross) -- Blue cotton t-shirts (http://twitter.com/bluecottontweet) -- Geni (http://twitter.com/geni) -- Ty's toy box (http://twitter.com/tystoybox).
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Twitter.
Internet marketing.
Business communication.
Online social networks.
Electronic books.
HF5415.1265 / .P75 2010eb
658.8/72