Barry, Pete
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - Third edition. Revised and expanded third edition. - 320 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9780500518984 (hardback)
Advertising.
Advertising campaigns.
Advertising copy.
659.1 / BAR 2016
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - Third edition. Revised and expanded third edition. - 320 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9780500518984 (hardback)
Advertising.
Advertising campaigns.
Advertising copy.
659.1 / BAR 2016