Sugarman, Joseph, 1938-
The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Copywriting handbook Joseph Sugarman. - Hoboken, N.J. : Wiley, c2007. - xix, 338 p. : ill. ; 24 cm.
"An Adweek book"--Cover.
Includes bibliographical references (p. 325-326) and index.
9780470051245 (pbk.) 0470051248 (pbk.)
Advertising copy--Handbooks, manuals, etc.
659.132 / SUG 2007
The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Copywriting handbook Joseph Sugarman. - Hoboken, N.J. : Wiley, c2007. - xix, 338 p. : ill. ; 24 cm.
"An Adweek book"--Cover.
Includes bibliographical references (p. 325-326) and index.
9780470051245 (pbk.) 0470051248 (pbk.)
Advertising copy--Handbooks, manuals, etc.
659.132 / SUG 2007