Baran, Roger J. 1945-
Customer relationship management : the foundation of contemporary marketing strategy / CRM Roger J. Baran and Robert J. Galka. - Second edition. - vi, 449 pages : illustrations ; 26 cm
First edition published under the title CRM : the foundation of contemporary marketing strategy in 2013.
Includes bibliographical references and index.
9781138919518 9781138919525
Customer relations--Management.
Relationship marketing.
Industrial management
658.812 / BAR 2017
Customer relationship management : the foundation of contemporary marketing strategy / CRM Roger J. Baran and Robert J. Galka. - Second edition. - vi, 449 pages : illustrations ; 26 cm
First edition published under the title CRM : the foundation of contemporary marketing strategy in 2013.
Includes bibliographical references and index.
9781138919518 9781138919525
Customer relations--Management.
Relationship marketing.
Industrial management
658.812 / BAR 2017