Leiss, William, 1939-
Social communication in advertising / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith. - Fourth edition. - ix, 431 pages : illustrations ; 25 cm
Revised edition of Social communication in advertising, 2005. Fourth edition revised by Kyle Asquith.
Includes bibliographical references and index.
9781138094550 9781138094567
Advertising--Social aspects.
Advertising--Psychological aspects
Advertising.
659.1042 / LEI 2018
Social communication in advertising / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith. - Fourth edition. - ix, 431 pages : illustrations ; 25 cm
Revised edition of Social communication in advertising, 2005. Fourth edition revised by Kyle Asquith.
Includes bibliographical references and index.
9781138094550 9781138094567
Advertising--Social aspects.
Advertising--Psychological aspects
Advertising.
659.1042 / LEI 2018