Kapoor, Jagdeep, 1960-
9 brand shaastras nine successful brand strategies to build winning brands / [electronic resource] : Nine brand shaastras Jagdeep Kapoor. - 2nd ed. - New Delhi ; Thousand Oaks, CA : Response Books, c2009. - xiii, 91 p.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--Management.
Branding (Marketing)
Customer relations.
Electronic books.
HD69.B7 / K3725 2009eb
9 brand shaastras nine successful brand strategies to build winning brands / [electronic resource] : Nine brand shaastras Jagdeep Kapoor. - 2nd ed. - New Delhi ; Thousand Oaks, CA : Response Books, c2009. - xiii, 91 p.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--Management.
Branding (Marketing)
Customer relations.
Electronic books.
HD69.B7 / K3725 2009eb