Lynch, Richard L.
Strategic management / Richard Lynch. - 5th ed. - Harlow : Financial Times Prentice Hall, 2009. - xxx, 826 p. : col. ill. ; 27 cm.
Rev. ed. of: Corporate strategy. 4th ed. 2006. Includes access card
Includes bibliographical references and index.
Pt. 1. Introduction. - Pt. 2. Strategic analysis and purpose. - Pt. 3. Developing the strategy. - Pt. 4. The implementation process. - Pt. 5. Different strategy contexts and building a cohesive strategy. - Pt. 6. Case studies.
9780273716389 (pbk.) 9781408221181 (pkg.)
Business planning.
Strategic planning.
658.4012 / LYN
Strategic management / Richard Lynch. - 5th ed. - Harlow : Financial Times Prentice Hall, 2009. - xxx, 826 p. : col. ill. ; 27 cm.
Rev. ed. of: Corporate strategy. 4th ed. 2006. Includes access card
Includes bibliographical references and index.
Pt. 1. Introduction. - Pt. 2. Strategic analysis and purpose. - Pt. 3. Developing the strategy. - Pt. 4. The implementation process. - Pt. 5. Different strategy contexts and building a cohesive strategy. - Pt. 6. Case studies.
9780273716389 (pbk.) 9781408221181 (pkg.)
Business planning.
Strategic planning.
658.4012 / LYN