Richards, Jef I.
Deceptive advertising : behavioral study of a legal concept / Jef I. Richards. - Hillsdale, NJ : b Lawrence Erlbaum Associates, c1990. - xiv, 244 p. : ill. ; 24 cm - Communication . - Communication (Hillsdale, N.J.) .
Includes bibliographical references and index.
9780805806496 (hbk.) 0805806490 (hbk.)
Advertising laws--United States.
Deceptive advertising--Psychological aspects.--United States
343.73082 / RIC 1990
Deceptive advertising : behavioral study of a legal concept / Jef I. Richards. - Hillsdale, NJ : b Lawrence Erlbaum Associates, c1990. - xiv, 244 p. : ill. ; 24 cm - Communication . - Communication (Hillsdale, N.J.) .
Includes bibliographical references and index.
9780805806496 (hbk.) 0805806490 (hbk.)
Advertising laws--United States.
Deceptive advertising--Psychological aspects.--United States
343.73082 / RIC 1990