Newlin, Kate.
Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin. - Amherst, N.Y. : Prometheus Books, c2009. - 292 p., [8] p. of plates : ill. ; 24 cm.
Foreword by Mark DiMassimo.
Includes bibliographical references (p. 263-270) and index.
9781591026877 (hbk.)
Brand name products.
Consumers--Attitudes.
Customer loyalty.
Branding (Marketing)
658.827 / NEW 2009
Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin. - Amherst, N.Y. : Prometheus Books, c2009. - 292 p., [8] p. of plates : ill. ; 24 cm.
Foreword by Mark DiMassimo.
Includes bibliographical references (p. 263-270) and index.
9781591026877 (hbk.)
Brand name products.
Consumers--Attitudes.
Customer loyalty.
Branding (Marketing)
658.827 / NEW 2009