Walters, Suzanne.
Library marketing that works / Suzanne Walters. - 1st ed. - New York : Neal-Schuman Publishers, c2004. - xx, 257 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Includes index. "Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--p. xvi.
1555704735 (pbk.) 9781555704735 (pbk.)
Libraries--Public relations--Handbooks, manuals, etc.
Libraries--Marketing--Handbooks, manuals, etc.
021.7 / WAL
Library marketing that works / Suzanne Walters. - 1st ed. - New York : Neal-Schuman Publishers, c2004. - xx, 257 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Includes index. "Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--p. xvi.
1555704735 (pbk.) 9781555704735 (pbk.)
Libraries--Public relations--Handbooks, manuals, etc.
Libraries--Marketing--Handbooks, manuals, etc.
021.7 / WAL