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Handbook of marketing decision models / Berend Wierenga, Ralf van der Lans, editors. - Second edition. - 1 online resource (598 pages). - International series in operations research & management science ; volume 254 . - International series in operations research & management science ; 254. .

Includes bibliographical references and indexes.

ISBN: 9783319569413 3319569414

Standard No.: 10.1007/978-3-319-56941-3 doi

Subjects--Topical Terms:
Marketing--Decision making--Mathematical models.

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 658.802