Pringle, Peter K.
Electronic media management [electronic resource] / Peter K. Pringle, Michael F. Starr. - 5th ed. - Burlington, MA : Focal Press, c2006. - xv, 415 p. : ill. ; 26 cm.
Includes bibliographical references (p. 391-400) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2007.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Broadcasting--Management.
Television stations--Management.
Radio stations--Management.
Electronic books.
HE8689.4 / .P75 2006eb
Electronic media management [electronic resource] / Peter K. Pringle, Michael F. Starr. - 5th ed. - Burlington, MA : Focal Press, c2006. - xv, 415 p. : ill. ; 26 cm.
Includes bibliographical references (p. 391-400) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2007.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Broadcasting--Management.
Television stations--Management.
Radio stations--Management.
Electronic books.
HE8689.4 / .P75 2006eb