Online marketing strategies [videorecording]
- Bendigo, Vic. : VEA, 2012.
- 1 videodisc (18 min.) : sd., col. ; 4 3/4 in.
"Program support notes available on www.VEA.com.au"--container.
Director, Sunny Leunig ; producer, Katrina Stavridis ; writer, Matt McClean. Director, Sunny Leunig ; producer, Katrina Stavridis ; writer, Matt McClean.
Voice over: Louise McCrae
"With the emergence of social media technology and the Internet now dominating global communication, this expert-led program shows why online marketing is a vital part of every business model. Director of 2 Sticks Digital, Tim Martin, and the University of Melbourne's Dr. Brent Coker, explain concepts such as Search Engine Optimisation, Pay Per Click, viral and email marketing, as well as how to implement and measure an online marketing campaign. While online success is difficult to predict, viewers will discover that innovative and flexible marketing strategies are crucial to surviving in the digital world"--container.
DVD
Internet marketing.
Electronic commerce.
658.872 / ONL 2012
"Program support notes available on www.VEA.com.au"--container.
Director, Sunny Leunig ; producer, Katrina Stavridis ; writer, Matt McClean. Director, Sunny Leunig ; producer, Katrina Stavridis ; writer, Matt McClean.
Voice over: Louise McCrae
"With the emergence of social media technology and the Internet now dominating global communication, this expert-led program shows why online marketing is a vital part of every business model. Director of 2 Sticks Digital, Tim Martin, and the University of Melbourne's Dr. Brent Coker, explain concepts such as Search Engine Optimisation, Pay Per Click, viral and email marketing, as well as how to implement and measure an online marketing campaign. While online success is difficult to predict, viewers will discover that innovative and flexible marketing strategies are crucial to surviving in the digital world"--container.
DVD
Internet marketing.
Electronic commerce.
658.872 / ONL 2012