Berger, Arthur Asa, 1933-

Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Fifth edition. International student edition. - xix, 463 pages : illustrations ; 23 cm

Includes bibliographical references and indexes.

9781544371740


Mass media--Research--Methodology.
Communication--Research--Methodology.

302.230721 / BER 2020