Clow, Kenneth E.,
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Seventh edition. - xx, 476 pages : colour illustrations ; 27 cm
Includes bibliographical references and indexes.
9780133866339 0133866335
Advertising.
Communication in marketing.
Sales promotion.
Direct marketing.
659.1 / CLO 2016
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Seventh edition. - xx, 476 pages : colour illustrations ; 27 cm
Includes bibliographical references and indexes.
9780133866339 0133866335
Advertising.
Communication in marketing.
Sales promotion.
Direct marketing.
659.1 / CLO 2016