Jain, Subhash C., 1942-
Strategic marketing / Subhash C. Jain, George T. Haley. - Asia ed. - Singapore : Cengage Learning, c2009. - 685 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9814281441 (pbk.) 9789814281447 (pbk.)
Marketing--Management.
658.802 / JAI 2009
Strategic marketing / Subhash C. Jain, George T. Haley. - Asia ed. - Singapore : Cengage Learning, c2009. - 685 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9814281441 (pbk.) 9789814281447 (pbk.)
Marketing--Management.
658.802 / JAI 2009