Blythe, Jim.
Principles and practice of marketing / Jim Blythe. - 2nd ed. - Andover : South-Western/Cengage Learning, c2009. - xxi, 744 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781408011478 (pbk.)
Marketing--Management.
Marketing--Case studies.
Industrial marketing--Management.
Marketing.
658.8 / BLY 2009
Principles and practice of marketing / Jim Blythe. - 2nd ed. - Andover : South-Western/Cengage Learning, c2009. - xxi, 744 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781408011478 (pbk.)
Marketing--Management.
Marketing--Case studies.
Industrial marketing--Management.
Marketing.
658.8 / BLY 2009