Managing markets and customers [electronic resource].
- Amsterdam ; Boston : Elsevier/Pergamon Flexible Learning : ELEARN, 2009.
- 1 online resource (xiii, 118 p.) : ill. (some col.)
- Management extra .
- Management extra. .
"Validated by Institute of Leadership and Management"--Cover.
Includes bibliographical references (p. [117]-118).
9780080915203 (electronic bk.) 0080915205 (electronic bk.)
Marketing--Management.
Consumer behavior.
Consumer satisfaction.
Electronic books.
658.8
"Validated by Institute of Leadership and Management"--Cover.
Includes bibliographical references (p. [117]-118).
9780080915203 (electronic bk.) 0080915205 (electronic bk.)
Marketing--Management.
Consumer behavior.
Consumer satisfaction.
Electronic books.
658.8