Kornberger, Martin, 1974-
Brand society : how brands transform management and lifestyle / Martin Kornberger. - Cambridge : Cambridge University Press, 2010. - xx, 308 p. ; 26 cm.
Includes bibliographical references (p. 273-291) and index.
Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics.
9780521898263 (hbk.) 9780521726900 (pbk.)
Brand name products.
Brand name products--Management.
Popular culture.
658.827 / KOR 2010
Brand society : how brands transform management and lifestyle / Martin Kornberger. - Cambridge : Cambridge University Press, 2010. - xx, 308 p. ; 26 cm.
Includes bibliographical references (p. 273-291) and index.
Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics.
9780521898263 (hbk.) 9780521726900 (pbk.)
Brand name products.
Brand name products--Management.
Popular culture.
658.827 / KOR 2010