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Rose, Chris, 1956-

How to win campaigns 100 steps to success / [electronic resource] : Chris Rose. - London ; Sterling, VA : Earthscan, 2005. - xxiv, 231 p. : ill.

Includes bibliographical references (p. [202]-224) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Social action.
Communication in social action.
Social marketing.
Persuasion (Psychology)
Publicity.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HN18 / .R628 2005eb