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Hannington, Terry.

How to measure and manage your corporate reputation [electronic resource] / Terry Hannington. - Aldershot, England ; Burlington, VT : Gower, c2004. - vi, 95 p. : ill. ; 25 cm.

Includes index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.

ISBN:

Subjects--Topical Terms:
Corporate image.
Brand name products--Management.
Corporations--Public relations.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD59.2 / .H36 2004eb

Dewey Class. No.: 659.2