Noel, Hayden.
Consumer behaviour / Consumer behavior Hayden Noel. - 176 pages : colour illustrations ; 23 cm. - Basics marketing ; 01 . - Basics marketing ; 01. .
Includes bibliographical references.
2940373841 (paperback) 9782940373840 (paperback)
Consumer behavior.
Marketing.
658.8342 / NOE 2009
Consumer behaviour / Consumer behavior Hayden Noel. - 176 pages : colour illustrations ; 23 cm. - Basics marketing ; 01 . - Basics marketing ; 01. .
Includes bibliographical references.
2940373841 (paperback) 9782940373840 (paperback)
Consumer behavior.
Marketing.
658.8342 / NOE 2009