Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 14e [edition]. Global edition. - 679 pages, 127 variously numbered pages : color illustrations ; 29 cm
Includes bibliographical references and index.
9780273753360 (paperback) 0273753363 (paperback)
Marketing--Management.
658.8 / KOT 2012
Marketing management / Philip Kotler, Kevin Lane Keller. - 14e [edition]. Global edition. - 679 pages, 127 variously numbered pages : color illustrations ; 29 cm
Includes bibliographical references and index.
9780273753360 (paperback) 0273753363 (paperback)
Marketing--Management.
658.8 / KOT 2012