Moreno, Julio, 1970-

Yankee don't go home Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / [electronic resource] : Julio Moreno. - Chapel Hill : University of North Carolina Press, c2003. - xi, 321 p. : ill. - Luther Hartwell Hodges series on business, society, and the state . - Luther Hartwell Hodges series on business, society, and the state. .

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




J. Walter Thompson Company.
Sears, Roebuck and Company.


Industrial policy--History--Mexico--20th century.
Capitalism--History--Mexico--20th century.
Consumption (Economics)--History--Mexico--20th century.
Advertising--History--Mexico--20th century.
Nationalism--History--Mexico--20th century.


Mexico--Foreign relations--United States.
United States--Foreign relations--Mexico.
Mexico--Politics and government--1910-1946.
Mexico--Politics and government--1946-1970.


Electronic books.

HD3616.M42 / M67 2003eb