| 000 -LEADER |
|---|
| fixed length control field |
00990nam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003100124 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226112852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2003 xxkaoc 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750683163 (pbk., pkg) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750683166 (pbk., pkg) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750659807 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750659802 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181740 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201102181452 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200805081802 |
| Level of effort used to assign classification |
chon ling |
| Level of effort used to assign subject headings |
200805081800 |
| Level of effort used to assign classification |
chon ling |
| -- |
200712241105 |
| -- |
shahriman |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
DEC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
De Chernatony, Leslie |
| Dates associated with a name |
1953- |
| 9 (RLIN) |
29140 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Creating powerful brands in consumer, service and industrial markets / |
| Statement of responsibility, etc. |
Leslie de Chernatony and Malcolm McDonald. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford ; |
| -- |
Burlington, MA : |
| Name of publisher, distributor, etc. |
Elsevier/Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 467 p. : |
| Other physical details |
ill., 1 port. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 1998 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 920 ## - Programme |
|---|
| Programme |
ADP : 99626, 900029 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
100396 |
| Koha biblioitemnumber |
100396 |
