Taylor's Library

Marketing libraries in a Web 2.0 world (Record no. 100430)

000 -LEADER
fixed length control field 03366nam a2200457 a 4500
001 - CONTROL NUMBER
control field vtls003237755
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226112853.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120829s2011 gw a sb 100 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2011-016719
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 3110263319
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9783110263312
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9783110263534 (e-book)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)742424129
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10502341
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
-- 201208291101
-- wilmina
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
-- fre
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number Z716.3
Item number .M2925 2011eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 025.04/2
Edition number 23
245 00 - TITLE STATEMENT
Title Marketing libraries in a Web 2.0 world
Medium [electronic resource] /
Statement of responsibility, etc. edited by Dinesh Gupta and Réjean Savard.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Berlin ;
-- New York :
Name of publisher, distributor, etc. De Gruyter Saur,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 161 p. :
Other physical details ill.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title IFLA publications,
International Standard Serial Number 0344-6891 ;
Volume/sequential designation 145
9 (RLIN) 16195
500 ## - GENERAL NOTE
General note Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2011.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
546 ## - LANGUAGE NOTE
Language note Papers in English and French.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Libraries
General subdivision Marketing
Form subdivision Congresses.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online social networks
General subdivision Library applications
Form subdivision Congresses.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Web 2.0
Form subdivision Congresses.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gupta, Dinesh K.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Savard, Rejean,
Dates associated with a name 1950-
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element International Federation of Library Associations and Institutions.
Subordinate unit Management and Marketing Section.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
9 (RLIN) 25628
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10502341
Public note An electronic book accessible through the World Wide Web; click to view
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 100430
Koha biblioitemnumber 100430
Holdings
Withdrawn status Lost status Damaged status Not for loan Date acquired Date last seen Price effective from
        2020-02-07 2020-02-07 2020-02-07