| 000 -LEADER |
|---|
| fixed length control field |
01236cam a22002534a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003100496 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226112857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2006 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
141293088X (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201302261054 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201102181530 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200810080931 |
| Level of effort used to assign classification |
malathy |
| Level of effort used to assign subject headings |
200802041555 |
| Level of effort used to assign classification |
pushpa |
| -- |
200801281533 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
BLY |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blythe, Jim. |
| 9 (RLIN) |
18169 |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A very short, fairly interesting and reasonably cheap book about studying marketing / |
| Statement of responsibility, etc. |
Jim Blythe. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Studying marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
146 p. ; |
| Dimensions |
20 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Very short, fairly interesting and reasonably cheap book about-- series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [135]-138) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I: Proper subjects that preceded marketing - 1. The economists - 2. Behavioural scientists -- Part II: Marketing as a proper subject: 3. the marketing gurus and some of their thinking - 4. Marketing concepts and contexts -- Part III: Selling marketing - 5. why marketing doesn't work - Epilogue - References - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Study and teaching. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 920 ## - Programme |
|---|
| Programme |
MCS : 203748 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
100528 |
| Koha biblioitemnumber |
100528 |
