Mastering Web 2.0 (Record no. 101918)

000 -LEADER
fixed length control field 02181cam a2200361Ia 4500
001 - CONTROL NUMBER
control field vtls003229057
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200508124646.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120128s2009 enka sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749457518 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749457511 (ebk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn435643874
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201203191014
Level of effort used to assign nonsubject heading access points malathy
-- 201201281611
-- shuhada
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
Language of cataloging eng
Transcribing agency N$T
Modifying agency OCLCQ
-- EBLCP
-- OCLCQ
-- MHW
-- OCLCQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .L57 2009eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lincoln, Susan Rice.
245 10 - TITLE STATEMENT
Title Mastering Web 2.0
Medium [electronic resource] :
Remainder of title transform your business using key website and social media tools /
Statement of responsibility, etc. Susan Rice Lincoln.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Philadelphia :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xvii, 206 p.) :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [195]-200) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Copyright; Table of contents; Preface; Introduction; 1. Social media -- giving power to the people; 2. Communicating the best and the worst; 3. Piggies in the middle; 4. The making of the corporation/person; 5. The grand old lady of the internet; 6. Googling it; 7. The forgotten magic of article marketing; 8. From Citizen Kane tocitizen journalists; 9. Podcasting -- a toddlerwith a big future; 10. Social networking will be like air; 11. Viral velocity; 12. Video opens thefloodgates; 13. Putting the pieces of the puzzle together; 14. A peek at the future; References; Index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
9 (RLIN) 4679
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Viral marketing.
9 (RLIN) 50362
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Web 2.0.
9 (RLIN) 29586
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce
General subdivision Social aspects.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Lincoln, Susan Rice.
Title Mastering Web 2.0.
Place, publisher, and date of publication London ; Philadelphia : Kogan Page, 2009
International Standard Book Number 9780749454661
-- 0749454660
Record control number (DLC) 2008053903
-- (OCoLC)297222621
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=280324
Public note An electronic book accessible through the World Wide Web; click to view
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 101918
Koha biblioitemnumber 101918
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Date last seen Price effective from Koha item type Public note
        e-book Taylor's Library-TU Taylor's Library - Perpetual(TU) 2020-02-20 96.66 2020-02-20 2020-02-20 Main Collection TBSxx,34003,03,CL,PPT