Taylor's Library

Implementing word of mouth marketing (Record no. 102068)

000 -LEADER
fixed length control field 01772cam a2200373Ia 4500
001 - CONTROL NUMBER
control field vtls003228987
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200508124652.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120128s2010 njua sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470573068 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470573066 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470573068 (ebk. : Adobe Digital Editions)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470573082 (ebk. : Adobe Digital Editions)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470573082 (ebk. : Adobe Digital Editions)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470573075 (ebk. : Mobipocket Reader)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470573074 (ebk. : Mobipocket Reader)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201203151139
Level of effort used to assign nonsubject heading access points malathy
-- 201201281607
-- shuhada
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
Language of cataloging eng
Transcribing agency N$T
Modifying agency YDXCP
-- EBLCP
-- TEFOD
-- IDEBK
-- OCLCQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5827.95
Item number .C35 2010eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cakim, Idil Miriam,
Dates associated with a name 1974-
245 10 - TITLE STATEMENT
Title Implementing word of mouth marketing
Medium [electronic resource] :
Remainder of title online strategies to identify influencers, craft stories, and draw customers /
Statement of responsibility, etc. Idil Miriam Cakim.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xvii, 204 p.) :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Word-of-mouth advertising.
9 (RLIN) 42387
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Telemarketing.
9 (RLIN) 17771
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Cakim, Idil Miriam, 1974-
Title Implementing word of mouth marketing.
Place, publisher, and date of publication Hoboken, N.J. : Wiley, c2010
International Standard Book Number 9780470442555
Record control number (DLC) 2009029115
-- (OCoLC)424555655
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=309024
Public note An electronic book accessible through the World Wide Web; click to view
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 102068
Koha biblioitemnumber 102068
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Date last seen Price effective from Koha item type Public note
        e-book Taylor's Library-TU Taylor's Library - Perpetual(TU) 2020-02-20 154.76 2020-02-20 2020-02-20 Main Collection TBSxx,34003,03,CL,PPT