| 000 -LEADER |
|---|
| fixed length control field |
01437cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003156520 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1992 mdua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0669276278 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780669276275 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181430 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201102071117 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201102071115 |
| Level of effort used to assign classification |
shuhada |
| -- |
201006011130 |
| -- |
wilmina |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8348 |
| Item number |
MAC 1992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McNeal, James U. |
| 9 (RLIN) |
38099 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Kids as customers : |
| Remainder of title |
a handbook of marketing to children / |
| Statement of responsibility, etc. |
James U. McNeal. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lanham, MD : |
| Name of publisher, distributor, etc. |
Lexington Books, |
| Date of publication, distribution, etc. |
c1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 258 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The emergence of children as customers -- Children as a primary market : their income, spending, and saving -- Children as a primary market : their spending and shopping -- Children as a market of influencers -- Kids as a future market : reaching them through a multidimensional segmentation strategy -- Retailing to children -- Advertising to children -- Targeting promotion and publicity to children -- Planning and developing new products for children -- Marketing research among children : purposes, procedures, problems -- Children as global consumers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Young consumers |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
22579 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
38100 |
| 920 ## - Programme |
|---|
| Programme |
SOC : 145136 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
102103 |
| Koha biblioitemnumber |
102103 |
