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Rigorous magic : (Record no. 102138)

MARC details
000 -LEADER
fixed length control field 01265cam a2200277 a 4500
001 - CONTROL NUMBER
control field vtls003111793
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226113007.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2007 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470026014 (cloth : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number 14731600
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181636
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 200803111421
Level of effort used to assign classification pushpa
Level of effort used to assign subject headings 200803041743
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 200803041527
Level of effort used to assign classification shuhada
-- 200803041523
-- shuhada
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8101
Item number TAY
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Taylor, Jim,
Dates associated with a name 1964-
9 (RLIN) 25055
245 10 - TITLE STATEMENT
Title Rigorous magic :
Remainder of title communication ideas and their application /
Statement of responsibility, etc. Jim Taylor & Steve Hatch.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester, England :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 278 p. :
Other physical details ill. ; 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand -- Communication combinations -- Knowing your HOCOs -- Generating ideas -- Judging brand ideas : trout or trolley.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hatch, Steve.
920 ## - Programme
Programme GNL : 580572
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Koha item type Public note
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 04/03/2008   1001009035 05/12/2019 20/04/2010 1 Main Collection GENLS,GENLS,03,GR