| 000 -LEADER |
|---|
| fixed length control field |
01850cam a22002534a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003111831 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113008.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 at a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470805064 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470805060 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181707 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200803111648 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200803061058 |
| Level of effort used to assign classification |
shuhada |
| -- |
200803051837 |
| -- |
shuhada |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
AAK |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| Fuller form of name |
(David Allen), |
| Dates associated with a name |
1938- |
| 9 (RLIN) |
29705 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic market management / |
| Statement of responsibility, etc. |
David A. Aaker, Michael K. Mills. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Pacific Rim ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Milton, Qld. : |
| Name of publisher, distributor, etc. |
John Wiley, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 411 p. : |
| Other physical details |
ill., charts ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Introduction and strategy overview - Chapter 1: Introduction to strategy - Chapter 2: Corporate and business strategies: marketing implications and startegic relationships - Chapter 3: The process of marketing strategy: an overview -- Part 2: Strategic market opportunity analysis and methods - Chapter 4: Environmental analysis - Chapter 5: Customer analysis - Chapter 6: Competitor and industry analysis - Chapter 7: Market characteristics analysis - Chapter 8: Internal analysis - Chapter 9: Strategic market information: systems, concepts and methods -- Part 3: Alternative marketing strategies - Chapter 10: Differentiation strategies - Chapter11: Cost, focus and the pre-emptive move - Chapter 12: Growth strategies: penetration, product-market expansion, vertical integration and the 'big idea' - Chapter 13: Diversification - Chapter 14: Strategies in declining and hostile markets - Chapter 15: Global strategies -- Part 4: Chapter 16: Implementation - Case studies - Corporate index - Subject index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
8897 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mills, Michael, K. |
| Dates associated with a name |
1949- |
| 920 ## - Programme |
|---|
| Programme |
MCS : 203836 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
102153 |
| Koha biblioitemnumber |
102153 |
