| 000 -LEADER |
|---|
| fixed length control field |
02427cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003112578 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113008.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2008 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412956475 (pbk.: alk.paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412956471 (pbk.:alk.paper) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201302261103 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201301301000 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201301300959 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201301300958 |
| Level of effort used to assign classification |
shuhada |
| -- |
200805131417 |
| -- |
shuhada |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
1220 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social marketing : |
| Remainder of title |
influencing behaviors for good / |
| Statement of responsibility, etc. |
Philip Kotler, Nancy R. Lee. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles, CA : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 444 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 403-427) and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt.I: Understansocial marketing - Chapter 1: Defining social marketing - Chapter 2: Steps in the strategic marketing planning process - Chapter 3: Discovering keys to success -- Pt.II: Analyzing the social marketing environment - Chapter 4: Determining research needs and options - Chapter 5: Mapping the internal and external environments -- Pt.III: Establishing target audiences, objectives, and goals - Chapter 6: Selecting target markets - Chapter 7: Setting objectives and goals - Chapter 8: Deepening your understanding of the target market and the competition -- Part IV: Developing social marketing strategies - Chapter 9: Crafting a desird positioning - Chapter 10: Product: creating a product platform - Chapter 11: Price: determining monetary and nonmonetayr incentives and disincentives - Chapter 12: Place: Making access convenient and pleasent - Chapter 13: Promotion: deciding on messages, messengers, and creative strategies - Chapter 14: Promotion: selecting communication channels -- Pt.V: Managing social marketing programs - Chapter 15: Developing a plan for monitoring and evaluation - Chapter 16: Establishing budgets and finding funding - Chapter 17: Creating an implementation plan and sustaining behavior - Appendix A: Social marketing planning worksheets - Appendix B: Social marketing resources - Chapter notes - Name index - Subject index - About the authors. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social marketing. |
| 9 (RLIN) |
13418 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Behavior modification. |
| 9 (RLIN) |
4366 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Nancy, |
| Dates associated with a name |
1932- |
| 9 (RLIN) |
20588 |
| 920 ## - Programme |
|---|
| Programme |
SHT : 666608 |
| 921 ## - Programme |
|---|
| Programme |
BDP (UWE) : 501956 |
| 922 ## - Programme |
|---|
| Programme |
AUDP (UTS) : 58324 |
| 923 ## - Programme |
|---|
| Programme |
DIB : 155290 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
102168 |
| Koha biblioitemnumber |
102168 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
3703:20120924 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
7102:20141013 |
