| 000 -LEADER |
|---|
| fixed length control field |
01699cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003112266 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113015.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218q2006 cc a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3822849561 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783822849569 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181619 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| -- |
200804240829 |
| -- |
pushpa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
ADV |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advertising now. Online / |
| Statement of responsibility, etc. |
edited by Julius Wiedemann |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hong Kong : |
| Name of publisher, distributor, etc. |
Taschen, |
| Date of publication, distribution, etc. |
[2006] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
448 p. : |
| Other physical details |
chiefly col. ill. ; |
| Dimensions |
26 cm. + |
| Accompanying material |
1 DVD (4 3/4 in.) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Accompanying DVD contains video clips of some of the campaigns featured in the text |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes indexes of agencies and clients |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
ESSAYS. Introduction / Bob Greenberg -- Leading an online agency : interview with Matt Freeman -- The death of advertising as we know it / Johan Tesch -- Online brand building / Lars Hemming Jorgensen -- Changes, changes, changes / Daniel Solana -- Advertising is dead, long live advertising! / Mike John Otto -- Ideas are the core business : interview with Jan Leth -- Lots in confessions today / PJ Pereira -- The new artist / Ricardo Figueira. CHAPTERS. Food & beverage -- Media -- Miscellaneous -- Service & retailers --Sports & games -- Technology & games -- Transport -- Index (Agencies) -- Index (Clients) -- DVD contents |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for accompanying material: DVD-drive |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English, French, and German |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Web sites |
| -- |
Design |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
World Wide Web |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wiedemann, Julius |
| 9 (RLIN) |
29055 |
| 920 ## - Programme |
|---|
| Programme |
MCS: 203903, DVD200039 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
102347 |
| Koha biblioitemnumber |
102347 |
