Taylor's Library

Advertising creative : (Record no. 102361)

000 -LEADER
fixed length control field 01292cam a2200277 a 4500
001 - CONTROL NUMBER
control field vtls003213649
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226113016.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2010 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412974912 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412974917 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201302261054
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201110061530
Level of effort used to assign classification wilmina
Level of effort used to assign subject headings 201102181531
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201012281141
Level of effort used to assign classification shuhada
-- 201012011016
-- muhammad_fadzli
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number ALT 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Altstiel, Tom.
9 (RLIN) 49045
245 10 - TITLE STATEMENT
Title Advertising creative :
Remainder of title strategy, copy + design /
Statement of responsibility, etc. Tom Altstiel, Jean Grow.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 347 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Advertising strategy. c2006.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grow, Jean.
9 (RLIN) 49046
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Altstiel, Tom.
Title of a work Advertising strategy.
920 ## - Programme
Programme SOC : 156305, 171254, 171255
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 102361
Koha biblioitemnumber 102361
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2011-08-27 151.30 8 5000121685 2019-12-05 2015-03-04 1 Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 4 151.30 Main Collection SOMAC,37000,03,RM
          Taylor's Library-TU Taylor's Library-TU 2011-08-27 151.30 2 5000121684 2019-12-05 2017-05-03 1 Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 151.30 Main Collection SOMAC,37000,03,AD
          Taylor's Library-TU Taylor's Library-TU 2010-12-08 145.89 17 5000106295 2019-12-05 2017-05-02 1 Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 145.89 Main Collection SOMAC,37000,03,CL