| 000 -LEADER |
|---|
| fixed length control field |
01314cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003113197 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113026.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2001 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750649860 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750649865 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
12577615 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181638 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201102181451 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200806120809 |
| Level of effort used to assign classification |
pushpa |
| -- |
200806110904 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.940688 |
| Item number |
TAY |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Taylor, Derek, |
| Dates associated with a name |
1932 Aug. 5- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Hospitality sales and promotion : |
| Remainder of title |
strategies for success / |
| Statement of responsibility, etc. |
Derek Taylor. |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Hospitality sales & promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 320 p. : |
| Other physical details |
ill. ; |
| Dimensions |
22 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Professional hospitality guides |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [313]-314) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The marketing plan - 2. Organizing a sales office - 3. Buyers and customers - 4. Face-to-face selling - 5. Telephone selling - 6. The shape of things that came - the technology - 7. Banqueting sales - 8. Direct mail - 9. Advertising - 10. In-house promotion - 11. Public relations - 12. Special events and short break holidays. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 9 (RLIN) |
11718 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Management. |
| 9 (RLIN) |
5110 |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 642129 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
102697 |
| Koha biblioitemnumber |
102697 |
