Taylor's Library

When ads work : (Record no. 102998)

000 -LEADER
fixed length control field 01598nam a22002534a 4500
001 - CONTROL NUMBER
control field vtls003114289
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226113037.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081124s2007 ii a sb 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120332256 (pbk. : reprinted)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200909041528
Level of effort used to assign nonsubject heading access points kevin
Level of effort used to assign subject headings 200811241853
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200809081112
Level of effort used to assign classification mas
Level of effort used to assign subject headings 200807151602
Level of effort used to assign classification shahriman
-- 200807151600
-- shahriman
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number JON
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jones, John Phillip
9 (RLIN) 37866
245 10 - TITLE STATEMENT
Title When ads work :
Remainder of title new proof that advertising triggers sales /
Statement of responsibility, etc. John Philip Jones.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 209 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Form subdivision Case studies.
9 (RLIN) 28703
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
Form subdivision Case studies.
9 (RLIN) 23128
920 ## - Programme
Programme ADP : 900645
921 ## - Programme
Programme MCS : 204632
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 102998
Koha biblioitemnumber 102998
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2009-09-04 7 5000048973 2019-12-05 2012-10-29 1 Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 6 Main Collection SOMAC,37000,03,CL