| 000 -LEADER |
|---|
| fixed length control field |
01078cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003124870 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113257.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
081009s2008 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273706977 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201304041039 |
| Level of effort used to assign nonsubject heading access points |
wilmina |
| Level of effort used to assign subject headings |
201108010926 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
201107011617 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200810231418 |
| Level of effort used to assign classification |
mas |
| -- |
200810090945 |
| -- |
shahriman |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
HOO |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hooley, Graham J. |
| 9 (RLIN) |
20394 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing strategy and competitive positioning / |
| Statement of responsibility, etc. |
Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow : |
| Name of publisher, distributor, etc. |
FT Prentice Hall, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 614 p. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Target marketing. |
| 9 (RLIN) |
20395 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
8897 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piercy, Nigel |
| 9 (RLIN) |
13913 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nicolaud, Brigitte. |
| 9 (RLIN) |
30775 |
| 920 ## - Programme |
|---|
| Programme |
UWE : 502084, 163384, 163385 |
| 921 ## - Programme |
|---|
| Programme |
MBA : 165269, 165270, 165271, 165272 |
| 922 ## - Programme |
|---|
| Programme |
UNISA : 197198 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
106363 |
| Koha biblioitemnumber |
106363 |
