| 000 -LEADER |
|---|
| fixed length control field |
01125nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003124937 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2006 my a 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9834161174 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789834161170 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201103020854 |
| Level of effort used to assign nonsubject heading access points |
wilmina |
| Level of effort used to assign subject headings |
201102181653 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201012091441 |
| Level of effort used to assign classification |
malathy |
| Level of effort used to assign subject headings |
200811171600 |
| Level of effort used to assign classification |
suankui |
| -- |
200810101516 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
TEM |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Temporal, Paul. |
| 9 (RLIN) |
9002 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
B2B branding in Malaysia: |
| Remainder of title |
a guide to building successful business-to-business brands / |
| Statement of responsibility, etc. |
Dr. Paul Temporal. |
| 246 33 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Business-to-businesss branding in Malaysia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Selangor : |
| Name of publisher, distributor, etc. |
Kanyin Publications, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 119 p. |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Acknowledgements - Foreword - Introduction - Ch. 1. What is a brand? - Ch. 2. B2B and B2C branding - Ch. 3. What is the brand plan? - Ch. 4. How to implement and manage the brand strategy? - Ch. 5. Final thoughts. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management. |
| 9 (RLIN) |
31679 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 920 ## - Programme |
|---|
| Programme |
MCS : 204253, 204254 |
| 921 ## - Programme |
|---|
| Programme |
SHT : 157091 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
106443 |
| Koha biblioitemnumber |
106443 |
