| 000 -LEADER |
|---|
| fixed length control field |
01296cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003125284 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113311.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
081031r20132008enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412903134 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412903127 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201307091411 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201302261054 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200902131031 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
200902131029 |
| Level of effort used to assign classification |
shuhada |
| -- |
200810310943 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23068 |
| Item number |
KUN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Küng, Lucy. |
| 9 (RLIN) |
32423 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic management in the media : |
| Remainder of title |
from theory to practice / |
| Statement of responsibility, etc. |
Lucy Küng. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles, CA ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
248 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
First published: 2008. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [224]-239) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Strategic context - 2. Sectors of the media industry - 3. Trends in the strategic environment - Convergence and its causes - Part 2: From context to concepts - 5. Strategy in the media industries - 6. Managing technological change - 7. Creativity and innovation - 8. Cognition, culture and strategy - 9. Organisational structure - 10. Leadership - 11. Conclusions - Bibliography - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Management. |
| 9 (RLIN) |
14619 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 920 ## - Programme |
|---|
| Programme |
SOC : 204328, 198560 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
106761 |
| Koha biblioitemnumber |
106761 |
